Do you have questions about running an equine photography business? Then this December 2019 Q&A blog post is for you! These are some of the questions I have been asked since the last time I posted a Q&A post.
If you have an equine photography, business, or marketing question, send a message and I will try to answer it in an upcoming blog post. If you would like to read the previously posted Q&A, you can find it here.
There are so many things I could put in this but I think first and foremost, my answer would be, “Get Legal”.
If you are accepting money, no matter how small, you need to be a legal business.
If you are portraying yourself as a business on a social media platform, you need to be a legal business.
Have a contract, have insurance, and pay taxes. These are the cornerstone for any business.
Additionally, being legal protects not only you but also your client.
I use social media for my equine photography business. Do I really need a website?
I could talk about this all day but I’m not going to bore you with the ins and outs of marketing strategies. This is a question I get asked a lot, from entrepreneurs and photographers alike, especially since social media has become such a giant. And here is my answer.
It’s NEVER a good idea to build your business 100% on a platform that you don’t control.
Facebook as an Example
Think about it for a second.
Let’s use Facebook as an example. And, as I am saying this, remember that Facebook bought Instagram also. So if you are saying to yourself, well, that’s only Facebook, it won’t matter to me because I only use Instagram…think again.
So, back to our example:
Facebook owns the audience of any Facebook personal page, business page or group, not you.
Facebook controls who sees your posts and how often they see them. And right now those numbers are rather dismal.
Facebook can change it’s algorithm at any time to make it even harder for people who like your page to see your posts.
Facebook decides if it is more important to Individual A to see an ad or boosted post from your business or from a different business.
Facebook could decide that they are tired of giving business owners a free platform and start charging for not only boosting posts, and ads but also just to have space on their platform.
Facebook could be sold or closed down. And then if you have built your company completely on social media what happens then?
This is not just Facebook. This is ANY social media platform. Just imagine if you had built your business 100% on MySpace back in the day. Where would you be now? Starting over from scratch. Social media plays an important role but should be just one piece of your overall marketing strategy.
Should I go to school to get a photography degree?
This question pops up a lot. My thoughts are that if I knew for sure I wanted to be a photographer when I got out of school, I would go to school for business and marketing rather than photography. Weird, right?
But the fact of the matter is that in a photography business, just like most other businesses, you spent 10-20% of your time taking pictures, and 80-90% of your time building and marketing your business. Knowing how to run and market a business are key to being successful.
If you look at the world of photography you see absolutely amazing photographers who don’t make any money. And you see mediocre photographers who are making six-figure incomes and running phenomenal businesses all because they know how to run a business and how to market themselves.
You might want to consider getting a business or marketing degree and working on your photography by either hiring on at a photography company or interning with a photographer.
More Equine Photography Business Questions?
That’s it for this Q&A session. If you have questions about running an equine photography business, Send me a message and I’ll try to answer it in a future Q&A blog post!
I also offer phone and video calls which you can learn about here.