Are you interested in learning horse photography? The truth is, regardless of if you are interested in learning horse photography or underwater basketweaving, no matter what subject we should never stop learning.

In reality, the entire point of school is to learn HOW to learn so that when you get out into the world, you have the skill set available to learn about anything that interests you. Betsy has spent her entire life not only learning new and different things but also in teaching, training and developing others’ skill sets.


From the Corporate World to Horse Photography
Betsy Bird Equestrian Equine Pet Photographer in Tennessee


For many years, Betsy worked as a marketing and merchandising trainer for corporate, regional, district and hourly employees of a large corporation. 

She eventually realized that if she was going to work insane hours and travel all over the country, wouldn’t it be more fun to do that for herself? In case you are wondering, the answer to that is “Yes”!

Thus, she left the corporate world and launched her own company, the Bird Marketing Group. BMG worked hand-in-hand with entrepreneurs who are looking to launch but didn’t have the startup funds for a full-time marketing executive.

Simultaneously, Betsy opened Ride the Sky Equine Photography part-time as a passion project. The photography business continued to grow from side hustle to a full-time job.

After two years of running what equated to two full-time businesses side-by-side, some changes needed to be made. Two full-time businesses, 3 kids, and a husband who was traveling more often than not was really a recipe for disaster.

And, if we are being honest, who wouldn’t be happier snuggling puppies and feeding horses carrots than working for a large corporation? 


Learn about Horse Photography on the Ride the Sky Blog…

Equine Photography Business: Customer Service

Equine Photography Business: Customer Service

Have you ever sat down to think about the customer service experience that your pet or equine photography business provides from a customer point of view? If I had to guess, the answer is probably not.Most photographers probably look at customer service as...

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Tips for Aspiring Horse Photographers

Tips for Aspiring Horse Photographers

Frequently professional horse photographers get approached by those aspiring to be professional asking for advice, or wondering what steps are involved in becoming a professional horse photographer.This blog post is a first in an upcoming series: Horse Photography...

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An Interview with Shelly Williams Photography

An Interview with Shelly Williams Photography

Today's interview is with Shelly Williams of Shelly Williams Photography. Shelly is based in the gorgeous Live Oak, Florida which is located in North Florida east of Tallahassee.   How did you come to be Shelly Williams Photography? What was your journey to...

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RTS LEARN is BornRTS Learn Feature Image


After a lot of thought, Betsy decided that instead of working with any entrepreneur looking to launch a business, she would only work with aspiring and professional photographers looking to launch their businesses, or fine-tune their business and marketing models.

RTS LEARN was the result.  The number of individuals Betsy takes on each year varies depending on her schedule. 

Coaching options available to suit hobbyists, aspiring and professional photographers with a variety of needs and budgets including one-on-one workshops, coaching sessions, phone and/or video mentoring, portfolio review and image critique.

Have questions about RTS Learn? Get in touch.


Are you a new or aspiring horse photographer looking for a mentor?

Do you want to know how to take images that you are proud to show people?

Are you not seeing a profit in your business and you don’t know why?

Do the ideas of workflows and systems send you running for the hills?

Have you wondered what it takes to run a successful photography business?

Are you wondering how you can improve your marketing to help you scale your business?


If you answered yes, to any of the above questions, read on…  

These photos are copyrighted by their respective owners. All rights reserved. Unauthorized use prohibited.