I’m officially joining the Business Animal Podcast as a co-host.

Which is exciting. 
And also makes a ton of sense.
And feels very “oh yeah, this tracks.”

If you’ve spent any time around Unbridled Business and Ride the Sky Equine Photography, you know I care deeply about marketing that works in real life — especially for animal-based businesses that don’t have the luxury of pretending time, energy, and attention are unlimited resources.

That’s exactly what this podcast digs into.

Why This Podcast Makes Sense for the Work I Do

Marketing for animal-based businesses is… different.

You’re marketing a relationship.
You’re marketing trust.
And you’re often doing it while managing animals, people, logistics, weather, and your own bandwidth.

Most marketing advice skips that part.

The Business Animal Podcast exists to talk about marketing the way it actually shows up:

• How to make marketing decisions that fit your real business
• How to stop forcing yourself into systems that weren’t built for you
• How to build something sustainable instead of constantly starting over

That’s been my lane for a long time, so stepping into this role feels very natural.

A Quick (Important) Note About the Co-Host Shift

Before we go further, I want to say this clearly.

My good friend and book co-author Cara Taylor Swift previously co-hosted the podcast and helped shape it into what it is today.

Cara and I wrote Equine & Equestrian Photography Poses That Sell together (and yes—we’re working on our second book now). She’s thoughtful, smart, and someone I respect deeply.

This isn’t a dramatic handoff.
It’s just the podcast moving into its next chapter.

What the Business Animal Podcast Is (And Who It’s For)

This podcast is for you if:

• You run an animal-based business
• You care about marketing, but don’t want it to become a full-time job
• You want ideas you can actually use—not just collect

It’s not about chasing trends or copying someone else’s formula.

It is about marketing for animal-based businesses, leadership, decision-making, and sustainability—without pretending there’s one right way to do any of it.

Why This Co-Host Pairing Works

Here’s one of the things I’m most excited about.

Kim Beer and I don’t approach business—or marketing—the same way.

Kim’s work focuses on helping business owners build companies that support the life they want to live, with a strong emphasis on mindset, internal awareness, and creative thinking as part of the process.

I bring leadership and operations to the table too, but my lens is very strategy-first and very reality-tested—shaped by years of working with animal-based business owners who are juggling clients, animals, schedules, money, and energy while trying to market consistently.

Different perspectives.
Plenty of overlap.
And a shared belief that the only system that matters is the one that actually works for you.

That contrast makes the marketing conversations better—not messier.

About My Co-Host, Kim Beer

I’ll be co-hosting alongside Kim Beer, who brings deep experience in leadership, operations, and organizational thinking, paired with a strong focus on fulfillment and sustainability.

We don’t try to flatten our perspectives into a single “right” answer. We talk things through from different angles, which gives listeners more than one way to think about marketing and running their business.

When New Episodes Drop

New episodes of the Business Animal Podcast drop every other Tuesday.

Often enough to build momentum.
Not so often that it feels like homework.

FAQs

What is the Business Animal Podcast about?

The podcast focuses primarily on marketing for animal-based businesses without pretending there is a single system that works for everyone.

Who should listen to the Business Animal Podcast?

Animal-based business owners who want smarter, more realistic marketing conversations that fit their actual lives and businesses.

Is this podcast just about marketing?

Marketing is a big focus, but conversations also cover leadership, sustainability, and how real decisions get made inside animal-based businesses.

How often are new episodes released?

Every other Tuesday.

Does this replace Unbridled Business content?

No. The podcast complements my existing work—it doesn’t replace it.

Betsy Bird, M.Photog.Cr., CPP, TPM, TSD, of Ride the Sky Equine Photography, spends her days doing insane things to make animals look at her. Clearly, she’s desperate for attention. When she’s not mentoring photographers, wrangling teenagers, or acting like a total goofball, she’s hanging with Derby—the puppy currently training to be office assistant (jury’s still out on whether “chewing cords” counts as a legitimate job skill).

Betsy has earned both her Master of Photography and Photographic Craftsman degrees from the Professional Photographers of America (PPA). She also holds the CPP, TPM, and TSD designations and currently serves on the Board of Directors of both the Professional Photographers of East Tennessee (PPETN) and the Tennessee Professional Photographers Assocation (TNPPA).

An award-winning photographer, Betsy is also a published author, national presenter, and frequent podcast guest. Her book, Equine & Equestrian Photography Poses that Sell, has become a resource for photographers, and she’s been featured on The Profitable Photographer Podcast, The Business Animal Podcast, Cowgirls with Cameras Podcast, The Focal Points Podcast, and more.

Through her digital tools, courses, and mentoring programs, Betsy teaches photographers how to build profitable businesses without the overwhelm. She is an expert in her field (which isn’t that surprising given how much time she actually spends outstanding in a field… get it?).