Why Professional Photography for Pet Businesses is a Total Game-Changer
Let’s talk about your pet business. Whether you’re a dog groomer, boarding facility, or small animal vet, your photos are doing one of two things: either pulling people in or sending them running for the hills. If your visuals scream “slightly blurry image snapped on a whim with a 2017 cell phone,” it’s time for a glow-up. Professional photography for pet businesses isn’t just for the big leagues—it’s your secret weapon to stand out in Chattanooga’s bustling pet scene.
Ready to ditch the blurry mess and get visuals that work as hard as you do? Let’s break it down.
Why Professional Photography for Pet Businesses Matters
1. Elevate Your Brand (and Look Like You Mean Business)
Think about your favorite brands. Whether it’s Apple or that trendy dog food company with the minimalist packaging, their photos are polished, consistent, and on point. Custom imagery can give your business that same level of recognition. Your Instagram, website, and brochures will all scream, “Yep, this is us, and we’re fabulous.”
2. Be Unforgettable (in the Good Way)
Let’s face it: the pet business world is crowded. From dog trainers to boutique boarding facilities, your clients have options. Custom, high-quality images make you memorable in your community. Plus, they ensure no one confuses your services with that sketchy place down the street.
3. Stop the Scroll
Eight seconds. That’s how long you have to grab someone’s attention—thanks to goldfish-level attention spans. Eye-catching visuals are your best chance to stop potential clients mid-scroll and make them say, “Wait, tell me more about this place!”
4. Save Yourself Time and Headaches
Ever spent an hour trying to find a decent photo for your social media post? Or scrambled to grab a halfway-decent shot for your website? Yeah, not fun. With a library of custom images, you’ll always have the perfect photo on hand, saving you time and sanity.
5. Build the All-Important Know-Like-Trust Factor
People don’t just buy services—they buy trust. High-quality, consistent photos make your business look professional and approachable. They help potential clients feel like they already know and trust you, making it easier for them to say, “Yes, you’re the one I want.”
6. Be Ready for Anything
Whether it’s a shiny new business card, an engaging social media post, or an eye-catching event banner, custom photography ensures you’ve got the perfect visuals for any medium. No more scrambling for last-minute stock images that don’t quite fit your vibe.
Stats That Prove Professional Photography Is a No-Brainer
Still not convinced? Check out these stats:
- People remember 65% of information paired with relevant images, compared to just 10% of information shared alone (Brain Rules).
- Facebook posts with images see 2.3x more engagement than text-only posts (Buzzsumo).
- Internet users spend more time looking at relevant images than reading accompanying text (Nielsen Norman Group).
Translation: If you want your marketing to stick, professional photos are non-negotiable.
What’s Next? Let’s Get Those Photos Snapped
If your visuals aren’t doing your business justice, it’s time to level up. Whether it’s for your website, social media, or print materials, professional photography for pet businesses can elevate your brand and make your services irresistible.
Ready to Stand Out in Chattanooga?
Learn how custom photography and videography can take your pet business to the next level.
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Betsy Bird, Cr. Photog., CPP, of Ride the Sky Equine Photography spends her days doing insane things to make animals look at her. Clearly, she’s desperate for attention. Outside of acting like a total goofball, she invests in growing her business, mentoring photographers, dealing with her teenagers' angst, and hanging with Nitro, the best dog ever.
Betsy has earned her Photographic Craftsman degree from the Professional Photographers of America (PPA) which honors photographers who contribute to the photographic industry through speaking, mentoring, and publishing. Betsy is also a Certified Professional Photographer (CPP) with PPA. The CPP designation is held by fewer than 2,500 photographers nationwide and is a hallmark of consistency, technical skill, artistry, and professionalism.
Additionally, she serves on the Board of Directors for the Professional Photographers of East Tennessee (PPETN) and the Tennessee Professional Photographers Association (TNPPA). She is also a professional member of the Equine Photographers Network (EPN).
Betsy's award-winning work has been featured in a variety of publications and is found throughout homes and stables in the United States. She is also the co-author of the book, Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans. She has also been featured on Scenic Trend, the Profitable Photographer Podcast, The Business Animal Podcast, Chatter Magazine, Cowgirls with Cameras Podcast, the Chattanooga Times Free Press, the Chattanoogan, and the Focal Points Podcast to name a few.
Ride the Sky Equine Photography works with pet and horse businesses and brands to provide commercial photography for their advertising and marketing needs in both the digital and print spaces. Ride the Sky Equine Photography is based in Chattanooga, TN, and works in Tennessee, North Georgia, and beyond.