by Betsy Bird | Mar 21, 2023 | blog, Learn
The Business Animal Podcast recently had Betsy Bird of Ride the Sky Equine Photography on for a discussion about Understanding Brand Values. The episode was a wide-ranging discussion about what brand values are, how you discover your brand values, and why you need... 
by Betsy Bird | Mar 7, 2023 | blog, Learn
Betsy Bird of Ride the Sky Equine Photography was on the Business Animal Podcast recently on an episode about Reaching your Goals as a Business Owner. The Business Animal Podcast shares stories, techniques, strategies, and inspiration for animal-based businesses. You... 
by Betsy Bird | Feb 21, 2023 | blog, Horse Photography
Betsy Bird of Ride the Sky Equine Photography was in the news recently when featured on Shoutout DFW. Shoutout DFW features artists, creatives, and entrepreneurs and discussions revolve around risk-taking, work-life balance, entrepreneurship, and inspiration. You can... 
by Betsy Bird | Dec 6, 2022 | blog, Commercial, equestrian brand photography
Offline marketing activities for horse businesses are as important as online ones. Yes, we live in a digital age. And, yes, many horse businesses focus only on the digital side of branding and marketing. But, the fact is that online marketing should be only one part... 
by Betsy Bird | Nov 29, 2022 | blog
Are you drawing a blank on how to write a value proposition for a horse business? Or for that matter what exactly a value proposition is? If you are like most equestrian small business owners, you are probably thinking, “a value…what?” A value... 
by Betsy Bird | Nov 22, 2022 | blog, Commercial, equestrian brand photography
Are you running a horse business? If so, chances are you would rather spend time with horses than deal with social media. I feel your pain. When it comes to social media for horse businesses, we are often strugging with what we should do, what we have time to...