Are you lost when it comes to booking an equestrian brand photoshoot for your horse business?
We live in a digital age. An online presence is critical to any horse business’s success. So what is your online presence saying to your potential customers?
Successful Images are Different for every Horse Business
The truth is that having the right images is a large part of success in the digital world.
Why?
Because your imagery should speak to your ideal client.
It should be infused with the personality of your brand and business.
It should say without words all the things you want to convene to your ideal client.
And, it should repel those clients who aren’t a good fit for your business.
Truth Bomb:
As a component of your branding, equestrian brand photography should help draw your ideal herd to you.
The Human Attention Span is getting Shorter and Shorter
Images need to capture attention from the moment a potential client sees them.
It doesn’t matter if you are providing an equine product or a horse service. Nor does it matter if your business is local or national. High-quality images can help your horse business.
Good images tell the story of your brand. They show what you do, and how you can help clients solve a problem.
Additionally, equestrian brand photography can elevate your horse business above the noise.
How Much Does an Equestrian Brand Photoshoot Cost?
Each equestrian brand photoshoot starts with a discussion.
We want to dig into your business. What do you want to feature? What sets you apart? What images do you need?
If you don’t know the answers to these questions, don’t worry! That’s what we figure out together.
Equestrian brand photoshoots are customized to the client’s needs.
After all, a horse trainer with 100 followers isn’t going to have the same needs or budget as a product manufacturer that has their item in every tack store in the US.
It doesn’t matter the size of your equine business. Every business can benefit from a set of images that speak to its ideal clients.
Final images are edited and delivered ready to use.
How Do I Know What Images I Need?
It’s hard to find high-quality images that align with your equestrian brand. After all, each horse business is unique.
Together we will create a list of needs such as:
- Website / Social Media Images
- Images for upcoming Digital and Print Advertising Campaigns
- Images for Banners, Business Cards, Brochures, and other Print Signing
- Custom Stock images that speak to your ideal clients for future Social Media use
Truth Bomb:
All horse businesses need images that are clear, sharp, on-brand, and most importantly, are speaking to your ideal herd.
Imagine having images ready and waiting to be put to use. Custom to your horse business and waiting in your equestrian brand library. Images that are clear, sharp, on-brand, and most importantly, are speaking to your ideal client.
When it comes to product-based businesses, high-quality images are essential. Your products in use. Lifestyle Images, Label images, environmental images.
For service businesses and brands, we create a library of images that show you and your brand at its best. We create a shot list that is custom to what makes your brand stand out from the herd.
Thinking about booking an equestrian brand photoshoot? For more details, reach out, and let’s chat.
Physical or Digital Business Locations
A business with a physical location knows the importance of keeping it looking attractive. Clear sharp signage. Nice looking window displays.
Working together we can design your shot list, photograph, and print it.
Need new images for the walls of your vet clinic? Got you covered!
Need headshots with personality to hang in the lobby of your building? No Problem!
Need new images for your printed advertising materials for your booth at an event? Not an issue.
We take the worry about images off your plate so you can concentrate on other things.
Even if your business doesn’t have a physical location, it does have a digital one. Websites and social media need attractive signing and imagery also.
For digital locations, we can make sure you have a custom shot list, photographed to infuse the personality of your brand, and sized correctly for your needs.
How Does this all Work?
Ever hear the saying, you never get a second chance to make a first impression?
Make sure potential clients are getting wowed from the start.
You wear a lot of hats. As an equine-based small business owner myself, I GET it.
You may think that planning and booking an equestrian brand photoshoot is one more thing that you don’t have time to deal with.
But ask yourself this.
How much is it worth to NOT have an equestrian brand photoshoot? Because you are leaving money on the table.
Don’t believe me? Here are a few statistics to consider.
Humans process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text.
80% of people remember what they see. Whereas, 10% remember what they hear and 20% what they read.
55% of website visitors spend less than 15 seconds actively reading.
All that to say, images are one of the best tools you have in your toolbox as an equestrian business. So what are your current images saying about your business?
Reach out and let’s chat about a custom equestrian brand photoshoot for your horse business today.
What if you aren’t Ready for an Equestrian Branding Session?
You might not be ready for an equestrian branding session. Maybe you are still in the process of figuring out who your ideal client is, and basics of branding your horse business.
If so, some of these blog posts might be helpful: ted in learning more about building a brand for your horse business, check out some of these posts:
Building a Brand Identity for a Horse Business
Brand Values for Horse Businesses
Female Equestrian Business Owners Need to Get Visible
Ultimate Guide to Equestrian Brand Photography
How to Create a Vision Statement for a Horse Business
Betsy Bird of Ride the Sky Equine Photography spends her days doing insane things to make horses look at her. Clearly, she’s desperate for attention. Outside of acting like a total weirdo, she invests time and energy into growing her business, hanging with her favorite dog, Nitro, dealing with her teenagers’ angst, and planning her next big wheels-up adventure. Betsy is a Certified Professional Photographer (CPP) with the organization Professional Photographers of America (PPA). The CPP designation is held by fewer than 2,500 photographers nationwide and is a hallmark of consistency, technical skill, artistry, and professionalism. Betsy specializes in creating storytelling magic for horse girls of all ages. In other words, she enjoys working with fun-spirited clients who need horse portrait, equestrian senior, and equestrian brand photography. She even throws in some dogs for variety because what true horse girl doesn’t love a great pup too. Based in Chattanooga, TN, Ride the Sky Equine Photography works on location in Tennessee, North Georgia, and beyond.