Marketing can be one of the largest drains on our budget. And, when times are tough, it’s usually one of the first places most small business owners go to tighten their belts. Though, this is often to their detriment.
Professional photography is an investment. But, it’s an investment that can last a long time. And, it can do several things to assist your business:
Strengthen and Elevate your Brand
Using photography specifically developed for your pet business can help clients and leads know it’s you when they see clear, sharp, on-brand images.
Build Recognition with your Community
Take a moment and consider how important images are to a big brand.
Scroll your social media. How frequently do you recognize a big brand’s imagery without seeing a brand logo?
Or, flip through a magazine. Pick a few advertisements. Do you know what brand the ad is for without seeing the logo?
Big brands recognize the importance of building a community. And while your pet business community might not be thousands or millions of people, it’s still a community. They need to recognize you.
Grab Attention of your Clients and Potential Clients
Images and videos are golden in today’s world. With the human attention span is getting shorter, images are even more important.
Let’s look at Facebook and Instagram for a moment:
users share more than 680,000 pieces of content per minute.
has more than 80 million photos posted daily.
With that much content being thrown at a consumer daily, it’s not hard to get lost in the shuffle.
According to one study
, Facebook posts with photos received an average 37% increase in consumer engagement.
And, a Buzzsumo study
found that posts with images received 2.3 times more engagement than those without images.
Images are essential in helping you to stand out from the crowd.
Custom Photography for Pet Business can Save You Time in Finding the Right Images
Small business owners don’t have a lot of time. But they do have a lot of knowledge about their subject matter.
Wouldn’t it be nice to know you don’t have to search for an image to go with your latest blog or social media post?
Help Gain the KLT Factor with Potential Clients
Imagine two different pet business owners. Let’s say Dog Walker A and Dog Walker B. They provide the same service, cover the same territory, and their price is the same.
Who do you do business with? Most likely it comes down to the Know-Like-Trust (KLT) Factor.
Getting to know, like, and then trust a business goes a long way towards the bottom line of a business.
And the first step of getting people to know you is getting in front of your potential clients and making an impression.
If you think that quality images can’t help you with that, you are wrong.
I recently posted a blog post that had some statistics about the difference between quality image and non-image posts on social media. Click if you would like to read it as it is rather eye-opening.
And this isn’t just for the digital world.
Consider the last expo or event you attended. What booths captured your attention?
Was it the ones where a single person was standing behind an empty table with his business card and nothing else?
Or was it the ones that had banners, marketing materials, videos playing, and giveaways?
Custom Photography for Pet Businesses can give you a Consistent Source for Digital and Print Needs
Imagine the time savings you have when you have the images you need right at your fingertips.
Need to print a business card? Got the right image.
Need a new brochure? Got your images right there.
Have a new social media post? Got an image to go with it.
Need to put together a promotional video? Have what you need. Right now.