Setting short-term goals in a horse photography business is a great way to help focus your energy, and stay on track and motivated. When it comes to short-term goals, it's important the goal be realistic AND that can be achieved within a reasonable time frame. I...
The Business Animal Podcast recently had Betsy Bird of Ride the Sky Equine Photography on for a discussion about Understanding Brand Values. The episode was a wide-ranging discussion about what brand values are, how you discover your brand values, and why you need...
Betsy Bird of Ride the Sky Equine Photography was on the Business Animal Podcast recently on an episode about Reaching your Goals as a Business Owner. The Business Animal Podcast shares stories, techniques, strategies, and inspiration for animal-based businesses....
When it comes to building your equestrian brand, you are going to start with the brand core. That includes your brand mission statement, vision statement, and brand values. So, how do you go about creating a mission statement for a horse business? Your brand mission...
What is a brand vision for a horse business? A brand vision is an idea that will help guide the future of the equestrian brand. In other words, where do you want your horse business to be in 10 years? It is a super short statement that says where you are going and...
Are you considering branding your horse business? Or maybe you need to refresh your equestrian business brand. Either way, let’s talk about how why you need to build a brand identity for a horse business. Horse Brands Have you ever thought about why...
If you have been reading the blog post on brand values, you may wonder what the Ride the Sky Equine Photography brand values are. So, I thought it might be good to put together a list so you can see what this brand stands for. Hopefully, this will give you some...
This week I am talking about Hair and Makeup Artists (HMUA). Specifically, why hair and makeup artists should consider working with equestrian photographers and pet photographers. Frequently I think hair and makeup artists might get a little concerned about the idea...
Introduction: So, You Want to Be an Equine Photographer? Look at you! Diving into the magical (and sometimes chaotic) world of equine photography. Trust me, I’ve been there—knee-deep in mud, covered in slobber, camera in hand, and wondering why horses always...
So you're dreaming of starting or growing your horse photography business. First off, love that for you. Second, you've probably thought about attending a horse photography workshop or tour. But, here's the thing: not all workshops are created equal, and diving into...