The Business Animal Podcast

The Business Animal Podcast recently had Betsy Bird of Ride the Sky Equine Photography on for a discussion about Understanding Brand Values.

The episode was a wide-ranging discussion about what brand values are, how you discover your brand values, and why you need them in your animal-based business.

The Business Animal Podcast shares stories, techniques, strategies, and inspiration for animal-based businesses.

You can find the podcast here.


Betsy Bird is a guest on the Business Animal Podcast talking about Brand Values for Horse and Pet Businesses

Betsy Bird of Ride the Sky Equine Photography spends her days doing insane things to make animals look at her. Clearly, she’s desperate for attention. Betsy is a Certified Professional Photographer (CPP) with the organization Professional Photographers of America (PPA). The CPP designation is held by fewer than 2,000 photographers nationwide and is a hallmark of consistency, technical skill, artistry, and professionalism.

Ride the Sky specializes in on-location photography for equines and pets, and has the option of bringing the studio to the stable. Additionally, Ride the Sky provides works with equine and pet brands and businesses to provide commercial photography for their advertising and marketing needs in both the digital and print spaces. Based in Chattanooga, TN, Ride the Sky Equine Photography works on location in Tennessee, North Georgia, and beyond.

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