The Business Animal Podcast recently had Betsy Bird of Ride the Sky Equine Photography on for a discussion about Understanding Brand Values.
The episode was a wide-ranging discussion about what brand values are, how you discover your brand values, and why you need them in your animal-based business.
The Business Animal Podcast shares stories, techniques, strategies, and inspiration for animal-based businesses.
You can find the podcast here.
Betsy Bird, Cr. Photog., CPP, of Ride the Sky Equine Photography spends her days doing insane things to make animals look at her. Clearly, she’s desperate for attention. Outside of acting like a total goofball, she invests in growing her business, mentoring photographers, dealing with her teenagers' angst, and hanging with Nitro, the best dog ever.
Betsy has earned her Photographic Craftsman degree from the Professional Photographers of America (PPA) which honors photographers who contribute to the photographic industry through speaking, mentoring, and publishing. Betsy is also a Certified Professional Photographer (CPP) with PPA. The CPP designation is held by fewer than 2,500 photographers nationwide and is a hallmark of consistency, technical skill, artistry, and professionalism.
Additionally, she serves on the Board of Directors for the Professional Photographers of East Tennessee (PPETN) and the Tennessee Professional Photographers Association (TNPPA). She is also a professional member of the Equine Photographers Network (EPN).
Betsy's award-winning work has been featured in a variety of publications and is found throughout homes and stables in the United States. She is also the co-author of the book, Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans. She has also been featured on Scenic Trend, the Profitable Photographer Podcast, The Business Animal Podcast, Chatter Magazine, Cowgirls with Cameras Podcast, the Chattanooga Times Free Press, the Chattanoogan, and the Focal Points Podcast to name a few.
Ride the Sky Equine Photography works with pet and horse businesses and brands to provide commercial photography for their advertising and marketing needs in both the digital and print spaces. Ride the Sky Equine Photography is based in Chattanooga, TN, and works in Tennessee, North Georgia, and beyond.