Commercial & Equestrian Brand Photography Blog
On the Pod: Understanding Brand Values with Betsy Bird
The Business Animal Podcast recently had Betsy Bird of Ride the Sky Equine Photography on for a discussion about Understanding Brand Values. The episode was a wide-ranging discussion about what brand values are, how you discover your brand values, and why you need...
On the Pod: Reaching Your Goals with Betsy Bird
Betsy Bird of Ride the Sky Equine Photography was on the Business Animal Podcast recently on an episode about Reaching your Goals as a Business Owner. The Business Animal Podcast shares stories, techniques, strategies, and inspiration for animal-based businesses. You...
Shoutout DFW: Meet Betsy Bird, Professional Horse Photographer
Betsy Bird of Ride the Sky Equine Photography was in the news recently when featured on Shoutout DFW. Shoutout DFW features artists, creatives, and entrepreneurs and discussions revolve around risk-taking, work-life balance, entrepreneurship, and inspiration. You can...
17 Offline Marketing Activities for Horse Businesses
Offline marketing activities for horse businesses are as important as online ones. Yes, we live in a digital age. And, yes, many horse businesses focus only on the digital side of branding and marketing. But, the fact is that online marketing should be only one part...
Harness the Power of Persuasion: Creating a Magnetic Value Proposition for Your Horse Business
Are you drawing a blank on how to write a value proposition for a horse business? Or for that matter what exactly a value proposition is? If you are like most equestrian small business owners, you are probably thinking, "a value...what?" A value proposition is...